By Mike Simpson
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You’re funny. You’re smart. You’re a hard worker.
You’re a multi-lingual, multi-talented, able to juggle-ten-things-at-one-time, never-gets-tired, won’t-back-down-from-a-challenge, outside of the box thinker who is ready to tackle the world.
When it comes down to it, you’re the best person you know.
So why is it when an employer asks you in the middle of an interview “Why should we hire you?” you suddenly go all deer-in-the-headlights and blank?
Don’t worry. We all do.
That’s the joys of being put on the spot and asked to answer a question that can easily put a less prepared person into dangerous waters.
How do you answer it in a confident way without sounding conceited, cocky, or too self-assured?
On the flip side, how do you answer it without going too far in the opposite direction and coming off as wishy-washy, weak or indecisive, or worse…begging?
Ugh, this is a tough one!
Luckily, it’s one you can plan for ahead of time which means when you suddenly find yourself on the spot you can answer with something more intelligent than “Uh, because I’m totally unemployed and sorta desperate at this moment which means my standards for what I’ll do for money are pretty low and flexible right now, including working for you.”
Not the answer they’re looking for.
FREE BONUS PDF CHEAT SHEET: Get our "Why should we hire you Cheat Sheet" that gives you word for word sample answers that cover a wide range of positions and situations.
First off, why is this even a question you should answer during an interview? Why are they asking this?
No, they’re not trying to be difficult, or give you an opening line to try out your best sarcastic zinger (again, try to avoid the answer “Because I’m totally awesome,” or any variation of that theme.), they’re looking to see if you have what it takes to prove to them that you honestly know what it takes to be a good fit for the position and that you posses the skills they’re looking for.
Job seekers who aren’t prepared for this question often find themselves falling into two camps, the cocky roosters or the whining sheep.
The “Cocky Roosters” are the ones that answer with things like “Because I’m amazing at what I do and every day I’ll put in 110% and I’m better than any other person you’ve seen today or will ever see again…and let’s be honest, hiring me is just going to make you look even more awesome than you already are because clearly, you recognize true talent” (Points to self.)
Another thing the cocky rooster does is oversell themselves. Don’t misrepresent yourself or pump up your experiences or qualifications just to impress your interviewer. Not only will the truth eventually come out, but you risk being fired for false representation.
The “Whiny Sheep” are the ones that channel Woody Allen and grovel their way through this question. “Uh, well, I guess because I’m smart and I work hard and I’m totally willing to do whatever you need and I love everything I’m going to do here and really really want to be a part of this company and…”
Again, ew. Enough with the desperation! Also avoid false modesty or being too self-deprecating. Nobody wants to hire someone they feel sorry for…
How To Answer “Why Should We Hire You/Why Should I Hire You?”
Here at Interview Guys Headquarters, we have a little phrase we like to use known as the “perfect candidate.”
What is a Perfect Candidate?
Every company or organization has a certain type of person in mind when it comes to the position they are interviewing for. This person will usually need to have one, two, or even more specific Qualities that the organization believes in or puts a lot of emphasis on.
When the organization is conducting interviews, they will normally select the person who best exemplifies the specific qualities they are looking for.
This person is their Perfect Candidate.
(For more information on the Perfect Candidate and to learn how to answer ANY interview question perfectly, be sure to check our our blog article Job Interview Questions and Answers 101!)
Well, this question is the perfect opportunity for you to pitch yourself one last time to your potential employer and reinforce the idea that you are the perfect candidate!
The perfect candidate doesn’t get cocky with this answer and they certainly don’t beg.
As the perfect candidate, you’ve already taken the time before the interview to research the position and figure out exactly what they’re looking for…and how you match up to those needs.
Okay so having said all of that, here are the main points to remember when answering this interview question.
Top 5 Tips For Answering Why Should We Hire You?
1) “Tailor” Your Answer
As mentioned in the paragraph above, every organization has a specific set of Qualities that the potential hire needs to have in order to be successful in the position. It’s up to you to demonstrate that you have these Qualities, and the most important place to do this is in your answers to the interview questions!
If you would like to get 4 word-for-word “tailored” answers to “why should we hire you?” download our cheat sheet. CLICK HERE TO GET YOUR CHEAT SHEET
To ensure you are showing your hiring manager that you do in fact possess the Qualities they are looking for, you need to infuse these Qualities into your answers to the interview questions. Confused? Don’t worry, because we fully cover “tailoring” in our comprehensive blog article, Job Interview Questions and Answers 101.
2) Research the Heck Out of the Company!
How are you supposed to know which Qualities to highlight in your answer? Well, you need to roll up your sleeves and do a little research on the company… in other words, look for clues!
The first place you need to “mine” for these clues is in the job description, which is generally posted on the job board when you apply for the position. It will often contain a list of “required skills and abilities” (in other words, Qualities!) that you can highlight in your response.
3) What You Have That Others Don’t
Okay, so chances are you are going up against a group of candidates that all have very similar skills and experience. The trick is to set yourself apart, and you can do this by answering this question by highlighting a unique trait that you have that will contribute positively to the position (and work required).
For example, everyone who is competing for an administrative assistant role will have experience with answering phones, word processing and filing.
But let’s say you also had some project management experience, you could really emphasize your elevated skill at maintaining schedules and calendars, delegating tasks and making deadlines.
This little emphasis could really set you apart from the other candidates and leave you as a front-runner for the position.
4) Solve a Problem
If you have followed our advice from Tip 2, you have done a large amount of research on the company and in many cases have been able to identify a need or problem that has caused the company to post the job that you are currently applying for.
In answering “why should we hire you” you have the opportunity to provide a solution to any potential problems that the company you are applying to might be facing.
For example, you may come across a news item for a local hardware store that talks about how the lack of modernization of their computer systems has recently caused them to fall behind the industry standard in terms of their online ordering.
Seeing as how they posted a job for a systems analyst (which you are currently applying for), it would seem that you have the opportunity to offer a solution to fix the problem during your answer to this question.
Your answer might begin with, “First things first, I understand that you are having an issue with your online ordering. I would begin by…” and then offer a solution to the problem.
How could they resist?
5) Create a Pitch and Practice
Okay, so there is a really good chance that you will face this question during your job interview.
So there is really no excuse for you to be unprepared, stutter, or make any other little mistake that would indicate that you are not confident.
After all, this question is really all about confidence. If you can’t quickly and easily respond to this question then you won’t exactly be instilling a lot of confidence in the hiring manager.
So consider the tips that I provided above and formulate a response that is natural and
You then want to find a colleague and practice presenting your answer in a casual and conversational tone.
But not too casual, because this is a professional setting and you always want to remain assertive and business-like.
I know I’ve said it before, but I’ll say it again…this is another great opportunity to tailor your response so that it fits perfectly with the job you’re interviewing for.
Yes, this is a question that will come up in a lot of interviews, but that doesn’t mean just one answer will cover them all.
Make sure for each and every interview you go to that you’ve done your research ahead of time and made sure your answer fits the job as well as the company!
What do you mean, the job as well as the company?
Remember all that research you did ahead of time to figure out what sort of company you’re interviewing with?
Well, here’s an opportunity to use some of that information in a new and (gasp) unique way! Remember when we said in hint #3 to focus on what sets you apart? This is a great way to do it!
If you’re interviewing for a job with a company that puts a lot of value in volunteer work outside of the office, that’s something you can use to help add weight to your answer!
If you’re interviewing for a job with an employer who values a team environment, don’t talk about how great you are as a lone wolf!
So, ready for a few good example answers?
Of course you are!
But remember, these are only examples. You need to make sure you tailor your responses appropriately!
3 Great Example Answers
Scenario #1) You’re applying for a job as a project manager. You’ve got tons of experience but know that you’re also up against some stiff competition with equally qualified candidates. How do you make yourself stand out?
Wow. Confident, targeted, focused and brief!
It also allowed for a bit of uniqueness to be thrown in with the quick anecdote about lasting relationships and customer service. This answer is great because it quickly highlights a skill that was listed in the posting and how the candidate matches up as well as give a short little peek into a personal philosophy that is unique to who they are.
Ready for another one? Ready for a harder one? What if you’re applying for a job you’re not really experienced in? Recent college grads…pay attention! This one is for you!
Scenario #2) You’re a recent college graduate trying to get your first job in retail. You’ve never had actual paid employment before but did spend several summers as a volunteer. How do you make the experience you have match up to the experience the hiring manager is looking for?
Nicely put! If you find yourself in a similar position where you lack experience, rather than resorting to begging or waffling your way through…take the opportunity to showcase how the experience you do have relates to what you want to do.
Okay, one more. This is one for people who are changing careers.
Scenario #3) You’re switching careers and the job you’re applying for is in the banking industry but your background is construction management. How do you make your past work history mesh well with what you’d like your future work to be?
Kudos to this interviewee! That was a tough one and this answer is a good way to pull current experiences in and show how they mesh with seemingly unrelated jobs.
So there you have it…five sure fire tips to help you figure out how to prepare your own answer to “Why Should We Hire You?” as well as several killer example answers to use as jumping off points for your own tailored answers.
Remember, focus on your most compelling selling points and keep in mind that although the hiring managers are asking you this question, ultimately what they want to know is…what are you bringing to them if they hire you.
Don’t forget to research and tailor your answers and as always…
FREE: "Why Should We Hire You?" PDF CHEAT SHEET
Get our handy "why should we hire you?" cheat sheet.
In it you'll get word-for-word sample answers that cover various scenarios and positions you can use in your next interview.
All in a beautifully designed pdf Jeff spent hours working on. ---- He made me put that in 😉