For your convenience here is the transcript of the video:

JEFF
Hi, I'm Jeff, and this is my friend Mike.  But you probably know us as the Interview Guys.  Today we're putting our feet up and enjoying the last bit of summer sunshine.

MIKE
Enjoying? I wish you'd told me this was the plan Jeff.  It's 90 degrees out, I'm standing overtop of a smoldering bbq and I'm wearing a black suit.  You seem to be enjoying yourself though?

JEFF
Actually, it's a little chilly over here.  How are those burgers coming along anyway?  I'd like to eat before I run in and grab a sweater...

JEFF
Anyway, as I said it's the end of the summer, which means it's time to get back to work!  Many of you will be looking for new employment, which means that your cover letter needs to be in tip top shape.

MIKE
And that's why today Jeff and I are talking about cover letters, because we keep seeing job seekers everywhere making mistakes that ultimately prevent them from getting interviews.

JEFF
There's a good chance you are making the same mistakes right now, which is why we've decided to give you The Interview Guys' Top 5 Cover Letter tips.  So what's the first tip on our list Mike?

JEFF
Tip #1 is to make sure to address the cover letter to a specific person, generally the person in charge of the department you are applying to or the hiring manager in charge of the interview.  If you don't know the correct name, we suggest you contact the company and find out who it will be.

MIKE
Our second tip is to avoid simply repeating the information in your resume.  Instead, use your cover letter to introduce and highlight your personality, curiosity, and your level of interest in the field you are applying to work in.

JEFF
Our third tip is to keep it short and simple yet dynamic.  Definitely no more than one page, and probably closer to half a page.  Three paragraphs should do the trick.  Resist the urge to ramble on and instead dive right into the interesting parts right away!

MIKE
Our fourth tip is to use keywords to enhance the point you are trying to make, whether it pertains to skills, references or any other relevant information.  Companies are using software to screen cover letters for keywords and if you don't have them, you will likely not get an interview.  The best place to find these keywords is in the job description.

JEFF
And as always, our final tip is to tailor your cover letter to the company you are interviewing with.  The company has an idea of what their perfect candidate will look like, and it is your job to convince them that you are this person.  You can do this by identifying and including in your cover letter the qualities that they put a lot of value in.

MIKE
So there you have it.  The Interview Guys Top 5 cover letter tips.  Mastering these tips will really help make sure that your cover letter stands out among your competition.   But that's only half the battle, isn't it Mike?

JEFF
That's right Mike.  The most important part is the interview itself, and more specifically, being able to answer the variety of interview questions that you will be asked.  But don't worry, because we have you covered.

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