Personal Branding For Job Seekers 101

By Mike Simpson So you want to learn a little bit more about personal branding? Well, in order to do that, start by taking a good look at what you’re wearing.  Odds are, you’ve got an article (or more) of clothing on with a logo on it.  What are those logos?  Is it an easily…

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Optimizing Your LinkedIn Profile For Your Job Interview

By Mike Simpson Resume…check. Cover letter…check. Fancy new corporate outfit…check. Perfectly crafted and optimized LinkedIn profile… Uh oh… Just when you thought you had covered every angle, crossed every “t” and dotted every lower-case “j”, you realize that your LinkedIn profile is opened up on the screen on the hiring manager’s computer as you go…

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